The Woolmark Company Brand Identity
Throughout my time at Australian Wool Innovation (AWI)/Woolmark, I developed a new set of brand guidelines to ensure a clean and consistent approach to corporate design. Prior to my arrival, there was a lack of cohesion in the brand, with a number of different agencies involved in the design process.
AWI now has a primary focus on maintaining a universally natural look and feel, including organic colour tones and uplifting imagery. Pictured here are a few examples of the tangible outcomes of my work on developing a consistent, yet recognisable, brand.
