Portfolio
Below, you will find a small selection of some of my favourite pieces from my portfolio. If you think I can help you with a project, be sure to get in touch.
Woolmark Innovation Brochures
Wool innovation information brochures, August 2011
Throughout my time at Australian Wool Innovation (AWI)/Woolmark, I developed a new set of brand guidelines to ensure a clean and consistent approach to corporate design. Prior to my arrival, there was a lack of cohesion in the brand, with a number of different agencies involved in the design process.
AWI now has a primary focus on maintaining a universally natural look and feel, including organic colour tones and uplifting imagery. These booklets are one of the tangible outcomes of my work on developing a consistent, yet recognisable, brand.
Sipco Coffee Packaging
Coffee Packaging, September 2012
A series of intricate and ornate coffee boxes were developed for premium Malaysian coffee brand.
UNHCR With You magazine
Australia for UNHCRJuly 2012 – Present
Bi-Annual magazine featuring updates on the continuing work of Australia for UNCHR. Featuring coloured sections, info-graphics, maps and complex layouts.
Woolmark No Finer Feeling iAd
Woolmark No Finer Feeling iAd, September 2011
This iAd for The Woolmark Company was designed in conjunction with the No Finer Feeling campaign. The campaign talked to younger consumers about the benefits and attributes of merino wool, compared with synthetics.
Saturday Indesign
Annual Event Redesign, March 2010
Saturday in Design is an annual trade event for the design community run by Indesign publishing. The core brand elements consists of a red and black colour palette, logo and typefaces; these are utilised each year when a new conceptual approach is developed for the upcoming event.
The Woolmark Company Brand Identity
Throughout my time at Australian Wool Innovation (AWI)/Woolmark, I developed a new set of brand guidelines to ensure a clean and consistent approach to corporate design. Prior to my arrival, there was a lack of cohesion in the brand, with a number of different agencies involved in the design process.
AWI now has a primary focus on maintaining a universally natural look and feel, including organic colour tones and uplifting imagery. Pictured here are a few examples of the tangible outcomes of my work on developing a consistent, yet recognisable, brand.
UNHCR Annual Report 2013
Australia for UNHCR, July 2014
Concept development, layout design and typesetting for UNHCR’s 2013 Annual Report.
Kiama Place
Kiama Place, June 2014
Branding project for new housing estate in Kiama, encompassing brochure design, magazine advertisements, signage, and website design and development.
Anglicare Rebrand
Anglicare Sydney January 2014
Logo redesign, development of key branding elements and style guide, magazine advertisements, brochures, flyers, stationary, EDMs and direct mail items.
