Hello there.

I'm Belinda. Welcome to my online home, Typescape. Feel free to have a look around or get in touch if you'd like to discuss an upcoming project. Thanks for stopping by!


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Alumni News Magazine




University of New South Wales, Faculty of Law, October 2012 – Present

Redesign of the UNSW Law Alumni magazine featuring brightly coloured shapes and images.

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Woolmark Innovation Brochures




Wool innovation information brochures, August 2011

Throughout my time at Australian Wool Innovation (AWI)/Woolmark, I developed a new set of brand guidelines to ensure a clean and consistent approach to corporate design. Prior to my arrival, there was a lack of cohesion in the brand, with a number of different agencies involved in the design process.

AWI now has a primary focus on  maintaining a universally natural look and feel, including organic colour tones and uplifting imagery. These booklets are one of the tangible outcomes of my work on developing a consistent, yet recognisable, brand.

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G’Day USA 2012 Event Invitations




The Woolmark Company, January 2013

Created for the G’day USA event in New York, these printed invitations were sent out to invite guests to the annual Black Tie Gala, and The Australian Five fashion event, which was held to celebrate the best of Australian talent working in innovative ways with Merino wool.

Designed to reflect the high-class nature of the events, these invitations employ a minimalist design with a focus on strong typography over a grid of black-and-white photography.

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UNSW Arts & Social Sciences




December 2014

UNSW Faculty of Arts & Social Sciences Branding

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Sipco Coffee Packaging




Coffee Packaging, September 2012

A series of intricate and ornate coffee boxes were developed for premium Malaysian coffee brand.

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UNHCR With You magazine




Australia for UNHCRJuly 2012 – Present

Bi-Annual magazine featuring updates on the continuing work of Australia for UNCHR. Featuring coloured sections, info-graphics, maps and complex layouts.

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Woolmark No Finer Feeling iAd




Woolmark No Finer Feeling iAd, September 2011

This iAd for The Woolmark Company was designed in conjunction with the No Finer Feeling campaign. The campaign talked to younger consumers about the benefits and attributes of merino wool, compared with synthetics.

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Saturday Indesign




Annual Event Redesign, March 2010

Saturday in Design is an annual trade event for the design community run by Indesign publishing. The core brand elements consists of a red and black colour palette, logo and typefaces; these are utilised each year when a new conceptual approach is developed for the upcoming event.

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The Woolmark Company Brand Identity




October 2010 – January 2012

Throughout my time at Australian Wool Innovation (AWI)/Woolmark, I developed a new set of brand guidelines to ensure a clean and consistent approach to corporate design. Prior to my arrival, there was a lack of cohesion in the brand, with a number of different agencies involved in the design process.

AWI now has a primary focus on maintaining a universally natural look and feel, including organic colour tones and uplifting imagery. Pictured here are a few examples of the tangible outcomes of my work on developing a consistent, yet recognisable, brand.

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Afro Beats Promo Poster




Promotional poster for Afro Beats, Empower Projects, March 2015

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UNHCR Annual Report 2013




Australia for UNHCR, July 2014

Concept development, layout design and typesetting for UNHCR’s 2013 Annual Report.

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Kiama Place




Kiama Place, June 2014

Branding project for new housing estate in Kiama, encompassing brochure design, magazine advertisements, signage, and website design and development.

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Dooleys Annual Report 2014




Dooleys Annual Report, September 2013

Concept development and layout design.

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Anglicare Rebrand




Anglicare Sydney January 2014

Logo redesign, development of key branding elements and style guide, magazine advertisements, brochures, flyers, stationary, EDMs and direct mail items.

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Zip Boiling Point Magazine




Boiling Point Issue 14, May 2010

Layout design, image retouching and prepress.

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UNSW Faculty of Law




Various Print Collateral, June 2012 – Present

Redesigned the UNSW Law Alumni magazine, which was inspired by the angular architecture present in the UNSw Law building. A general UNSW brochure was also developed in a similar style using the yellow and purples of the UNSW branding.

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Informa Brochure




Informa Corporate Brochure, bilingual brochure, August 2014

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The Leprosy Mission Australia




Supporter Survey brochure, October 2014

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AIME Mentor Toolkit




Australian Indigenous Mentoring Experience mentor toolkit, May 2015

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Business School Postgraduate Guide